What’s Trending…..


Just back from a brief holiday,I decided to purchase a copy of Malcolm Gladwell’s  “The Tipping Point’” from the bookstore at the airport.Sat down to read it today,when something in the introduction  caught my attention.

In short it was all about how Hush Puppies-the classic American brushed-suede shoes with the lightweight crepe sole made an extraordinary comeback between 1994 and 1995.The brand had been planning to phase out when the owners learnt of a trickle trend emerging at downtown bars in lower Manhattan.Soon the shoes were being featured in photo shoots with leading designer pieces.The brand sales doubled with every consecutive year from then and was the ‘It’ thing during the late 90s.

My point here is that its not limited to an international footwear brand,but I guess trends are started in our own personal and work spaces as well.Be a haircut that forced the rest of your girlfriends to hold their hair up in the mirror and debate chopping off locks to maybe encouraging people to strut around in pumps at work.Though I religiously look to the celebrities and designer labels to stay ahead of what’s walking on the ramps but I have always believed in creating your own signature piece or look.Lets do some brainstorming:

1.A pretty everyday necklace that catches everyone’s eye when talking to you.

2.Glaming up your boring old black jacket with a funky brooch.

3.Shoes in a style,that people had forgotten about long time back,after all its about retro these days.

4.For guys it could be the wayfarers in a radical color.

(Now tell me you haven’t thought to your self ‘Hey that looks good on him/her,can I pull it off?That is the minute the trend starts)

I am an absolute supporter of vintage and getting on old stuff out of the closet,with an exception that you can label yourself averagely decent in the attire when you stare across the mirror.If not alone,you could mix and match too.Some people are so busy trying to stay in trend ,that they miss out on the wonderful pieces shoved away at the back of the shelf.

***The Basset Hound is the symbol of the Hush Puppies Brand.

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2 thoughts on “What’s Trending…..

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